Privacy Policy

Last updated: March 31, 2026

Areté Inc. (“Areté,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit areteinc.com (the “Site”), how we use it, who we share it with, and what rights you have regarding your data.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site.

Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you:

• Fill out a contact form or demo request form (name, email address, company name, phone number, message)
• Subscribe to our newsletter (email address)
• Interact with our chatbot (messages, name, and any details you share in conversation)
• Communicate with us via email or phone

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information through cookies and similar technologies:

• Device and browser information: browser type, operating system, screen resolution, language preference
• Usage data: pages visited, time spent on pages, links clicked, scroll depth, referring URL
• Network information: IP address (hashed for privacy), approximate geographic location (country and region)
• Identifiers: anonymous visitor IDs and session IDs stored in cookies (not linked to your personal identity)

For full details on the cookies we use, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

• Respond to inquiries: process contact form submissions, demo requests, and chatbot conversations
• Improve our Site: analyze usage patterns to enhance content, design, and user experience
• Marketing and sales: identify businesses that visit our Site to support B2B outreach (we do not identify individuals)
• Security: protect against spam, bots, and unauthorized access
• Legal compliance: meet our obligations under applicable laws and regulations

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data based on the following legal grounds:

• Consent: you have given explicit consent for analytics and marketing cookies via our cookie consent banner
• Legitimate interest: we have a legitimate business interest in understanding how visitors use our Site and in conducting B2B outreach, provided this does not override your rights
• Contractual necessity: processing is necessary to respond to your inquiries or demo requests
• Legal obligation: processing is required to comply with applicable laws

Third-Party Services

We use the following third-party services that may process your data:

Service	Purpose	Privacy Policy
Google Analytics 4	Website traffic and usage analytics	Google Privacy Policy
Microsoft Clarity	Heatmaps and session recordings for UX improvement	Microsoft Privacy Statement
Leadfeeder	B2B company identification (not individual tracking)	Leadfeeder Privacy Policy
Cloudflare	CDN, DDoS protection, and bot management	Cloudflare Privacy Policy
Netlify	Website hosting and form processing	Netlify Privacy Policy
Ahrefs	SEO performance monitoring	Ahrefs Privacy Policy

Data Sharing and Disclosure

We do not sell your personal information. We may share your data only in the following circumstances:

• Service providers: with trusted third-party vendors who help us operate our Site and business (as listed above), under contractual obligations to protect your data
• Legal requirements: when required by law, subpoena, court order, or governmental request
• Business transfers: in connection with a merger, acquisition, or sale of assets, in which case your data would be transferred to the acquiring entity
• Protection of rights: to protect our rights, safety, or property, or that of our users or others

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy:

• Contact form submissions: retained for up to 2 years after the last interaction, then deleted
• Analytics data: aggregated and anonymized; raw event data retained for up to 26 months
• Cookie consent records: retained for 13 months (the duration of the consent cookie)
• Chatbot conversations: retained for up to 90 days for quality improvement, then deleted

International Data Transfers

Our Site is hosted in the United States. If you are visiting from outside the United States, please be aware that your data will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site, you consent to this transfer. Where required (e.g., for EEA visitors), we rely on Standard Contractual Clauses or other approved mechanisms to ensure adequate data protection.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including HTTPS encryption, secure hosting infrastructure, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights Under GDPR

If you are located in the EEA, the United Kingdom, or Switzerland, you have the following rights:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your personal data
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: request your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interest
• Right to withdraw consent: withdraw cookie consent at any time via the Cookie Settings link in the footer

To exercise any of these rights, please contact us using the information below. We will respond within 30 days.

Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

• Right to know: what personal information we collect, use, and disclose
• Right to delete: request deletion of your personal information
• Right to opt out: opt out of the sale or sharing of personal information (we do not sell personal information)
• Right to non-discrimination: we will not discriminate against you for exercising your rights

You can opt out of sharing by clicking “Do Not Sell My Info” on our cookie consent banner, or by using the Cookie Settings link in the footer.

Children’s Privacy

Our Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

Links to Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a complaint, please contact us:

Areté Inc.
65 S Main St. Bldg E
Pennington, NJ 08534
Email: sales@areteinc.com
Phone: (609) 737-1212

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.