Cookie Policy
How We Use Cookies on This Site
Last updated: March 31, 2026
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply information to the site owners.
This Cookie Policy explains what cookies we use on areteinc.com, why we use them, and how you can manage your preferences. This policy should be read alongside our Privacy Policy.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential website functionality — remembering your cookie preferences and protecting the site from bots.
- Analytics and performance — understanding how visitors use the site so we can improve it.
- Marketing — identifying which businesses visit our site to support our sales outreach.
- Preferences — remembering accessibility settings and other choices you make.
Your Consent
When you first visit our site, a cookie consent banner will appear. Depending on your location:
- European Union, EEA, UK, and Switzerland visitors: No non-essential cookies are set until you give explicit consent (opt-in). This is in compliance with the GDPR and ePrivacy Directive.
- California visitors: Cookies are set by default, but you have the right to opt out under the CCPA.
- All other visitors: Cookies are set by default with a notice. You can manage preferences at any time.
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer.
Cookies We Use
Strictly Necessary
These cookies are essential for the website to function and cannot be disabled. They are set in response to actions you take, such as setting your cookie preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| brain_cookie_consent | First-party | Stores your cookie consent preferences so the banner is not shown again on subsequent visits. | 395 days |
| __cf_bm | Cloudflare | Bot management cookie used by Cloudflare to distinguish humans from bots and protect the site. | 30 minutes |
Analytics & Performance
These cookies help us understand how visitors interact with the site by collecting information anonymously. This helps us improve the site experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _brain_vid | First-party (Brain Analytics) | Assigns a unique anonymous visitor ID to measure site traffic and page views without identifying you personally. | 2 years |
| _ga / _ga_* | Google Analytics 4 | Distinguishes unique visitors and tracks session data for aggregate traffic reporting. | 2 years / 2 years |
| _gid | Google Analytics 4 | Stores and counts page views within a 24-hour window. | 24 hours |
| _clck / _clsk | Microsoft Clarity | Collects anonymous data on how visitors interact with the site (clicks, scrolls, page navigation) to help us improve usability. | 1 year / session |
| _ahrefs_* | Ahrefs | Tracks site performance metrics for SEO analysis. | Session |
Marketing
These cookies are used to identify businesses that visit our site and to measure the effectiveness of our marketing campaigns. They do not track individuals.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _lfa / _lfa_test_cookie_stored | Leadfeeder | Identifies the company (not individual) visiting the site so our sales team can follow up with interested businesses. | 2 years |
Preferences & Functionality
These cookies enable enhanced functionality such as accessibility tools and personalized settings.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| a11y_prefs | First-party (Brain A11y Widget) | Remembers the accessibility settings you select (e.g. font size, contrast, text spacing) so they persist across pages. | Session |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. For more information about third-party cookies, please refer to the respective providers' privacy policies:
- Google Privacy Policy (Google Analytics, Google Tag Manager)
- Microsoft Privacy Statement (Clarity)
- Leadfeeder Privacy Policy
- Ahrefs Privacy Policy
How to Manage Cookies
You can manage your cookie preferences in the following ways:
- Cookie consent banner: Use the banner that appears when you first visit the site to accept, reject, or customize your preferences.
- Cookie Settings link: Click “Cookie Settings” in the website footer to reopen the preferences panel at any time.
- Browser settings: Most web browsers allow you to control cookies through their settings. You can delete existing cookies, block all cookies, or configure settings per website. Consult your browser's help documentation for instructions.
Please note that disabling certain cookies may affect the functionality of this website.
Your Rights Under GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights regarding your personal data processed through cookies:
- Right of access — request a copy of the data we hold about you.
- Right to rectification — request correction of inaccurate data.
- Right to erasure — request deletion of your data.
- Right to restrict processing — request that we limit how we use your data.
- Right to data portability — request your data in a machine-readable format.
- Right to object — object to the processing of your data for certain purposes.
- Right to withdraw consent — withdraw your cookie consent at any time via the Cookie Settings link.
To exercise any of these rights, please contact us at our contact page or call us at (609) 737-1212.
Your Rights Under CCPA
If you are a California resident, you have the right to opt out of the sale or sharing of your personal information. We do not sell personal information. However, certain cookies may be considered “sharing” under the CCPA. You can opt out by clicking “Do Not Sell My Info” on the cookie consent banner, or by using the Cookie Settings link in the footer.
Contact Us
If you have questions about this Cookie Policy, please contact us:
Areté Inc.65 S Main St. Bldg E
Pennington, NJ 08534
Phone: (609) 737-1212
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies.