In the fast-evolving world of Supply Chain Demand Planning, a shift from traditional statistical models to sophisticated machine learning approaches is now gaining speed. Neural networks, gradient boosting machines, and ensemble methods are revolutionizing calculation of demand forecasts. Yet beneath this technological transformation lies a fundamental challenge that hasn't changed at all: how best to account for the complex relationships between predictor variables.
Whether building a simple linear regression for seasonal demand or training a deep neural network for multi-SKU forecasting, managing relationships between variables in order to avoid multicollinearity remains crucial to strong model performance and deeper business insights.
In traditional Supply Chain forecasting, algorithms typically consider a handful of variables: historical sales, seasonality, promotions, and economic indicators. Modern demand planning solutions now incorporate dozens or even hundreds of other features: real-time market sentiment, competitor pricing, weather patterns, social media trends, supply disruptions, and granular customer behavior data.
An explosion of new available data brings tremendous opportunities but also amplifies the risk of correlated features undermining forecast model reliability and interpretability. We need to understand the complex data relationships rather than treating them as a black box.
When predictor variables are highly correlated, several problems can emerge regardless of your modeling approach:
Model Instability: Small changes in training data can lead to dramatically different model predictions. This is particularly problematic in Supply Chain planning where consistency and reliability are paramount.
Misleading Feature Importance: A model might assign high importance to redundant variables while overlooking truly predictive features. This can lead to misleading business decisions concerning which factors actually drive demand.
Overfitting Risk: Highly correlated features can cause models to memorize noise rather than learn genuine patterns, resulting in poor performance with new data.
Reduced Interpretability: When multiple correlated variables contribute to predictions, it becomes nearly impossible to understand which factors truly influence demand. This can be a critical issue when explaining forecasts to stakeholders.
While statistical foundations remain relevant to modelling, modern approaches to detecting multicollinearity have evolved significantly:
Variance Inflation Factor (VIF): Calculate VIF = 1/(1-R²) for each variable. Values above the 5-10 range indicate high multicollinearity.
Correlation Matrices: Heat maps of pairwise correlations quickly reveal obvious relationships, for example between variables like "units sold" and "retail price."
Recursive Feature Elimination: Systematically remove single features to evaluate the impact on model performance across validation sets.
Permutation Importance: Shuffle individual features and then measure decrease in model accuracy to identify truly important variables.
SHAP (SHapley Additive exPlanations): Provides unified measure of feature importance that accounts for feature interactions, particularly valuable for complex models.
Modern demand planning datasets often contain these multicollinearity-prone variable groups:
Time-Based Features: Week number, month, quarter, and seasonal indicators frequently correlate strongly with each other.
Economic Indicators: GDP growth, consumer confidence, and unemployment rates often move together.
Promotional Variables: Different promotion types, discount percentages, and promotional timing can create redundant signals.
Geographic Features: Regional, territory, and market-level data often exhibit strong spatial correlations.
Product Hierarchy: Category, subcategory, and brand-level variables naturally correlate within product families.
Regularization Methods: LASSO (L1) and Ridge (L2) regression automatically handle multicollinearity by penalizing correlated features. Elastic Net combines both approaches for optimal variable selection.
Tree-Based Feature Importance: Random Forests and Gradient Boosting Machines naturally handle correlated features and provide robust importance rankings.
Dimensionality Reduction: Principal Component Analysis (PCA) or modern alternatives like UMAP can transform correlated features into uncorrelated components while preserving predictive power.
The Akaike Information Criterion (AIC) remains valuable, but modern practitioners often use:
Cross-Validation Scores: More robust than single-sample AIC for assessing true model performance.
Bayesian Information Criterion (BIC): Penalizes model complexity more heavily than AIC, particularly useful for large datasets.
Business-Specific Metrics: MAPE (Mean Absolute Percentage Error) and bias metrics that directly relate to supply chain KPIs.
While neural networks can theoretically learn to handle correlated inputs, multicollinearity still affects training stability and convergence. Techniques like dropout, batch normalization, and early stopping help, but preprocessing to reduce correlation often improves results.
Random Forests and Gradient Boosting Machines are more robust when exposed to multicollinearity than linear models, however feature selection still improves interpretability and can enhance performance.
Modern AutoML platforms automatically detect and handle multicollinearity, but understanding feature relationships remains crucial for:
Consider a consumer goods company forecasting demand across ten thousand SKUs. The initial model used included more than fifty variables, including historical sales patterns, promotional activities, competitor data, economic indicators, and seasonal factors. Despite using advanced gradient boosting models, forecasting accuracy plateaued.
By systematically addressing multicollinearity, consolidating correlated promotional variables, creating composite economic indices, and removing redundant seasonal features, demand planners then reduced the feature set to twenty-five carefully selected variables. The result: 15% improvement in forecast accuracy and significantly more stable predictions across different time periods.
As Supply Chain data becomes increasingly complex, several modelling trends are emerging:
Automated Feature Engineering: AI systems automatically create and select optimal feature combinations while managing correlations.
Real-Time Adaptation: Models continuously adjust feature selection as market conditions change.
Causal Inference: Moving beyond correlation to understand true cause-and-effect relationships between demand drivers.
Explainable AI: Enhanced interpretation methods that help Supply Chain professionals understand complex model decisions.
The fundamental challenge of managing variable relationships hasn't disappeared in the age of AI; it's become more critical than ever. By combining statistical rigor with modern Machine Learning techniques and deep supply chain expertise, we can build more accurate, stable, and interpretable demand planning models.
Ready to improve your demand forecasting accuracy? Contact Areté to learn how modern variable selection techniques can transform your planning processes.
JR has 2 decades of experience in Demand and Supply Planning helping customers achieve desired results.
November 18, 2025
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